- We obtain personal information from you directly, when you submit a service request (such as a request for a solar consultation/quote) and from third parties.
- In order to fulfill your information and/or service requests (such as a request for solar consultations/quotes), we may sell your personal information to third parties such as, without limitation, solar energy providers and energy efficiency consultants who may then contact you about their products and services or use your information for their own commercial purposes.
- We may also dispose of and/or sell your personal information as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction.
- We (and any third parties we provide your information to) may also use your personal information to contact you via direct mail, email and/or telemarketing regarding offers, contests, events, news, programs, and other retail opportunities from us and/or selected third parties that we believe may be of interest to you.
- You may opt out of having your information sold/transferred to third parties and may opt out of receiving communications from MC as well.
- Your use of MC, including any recommendations provided through MC, is at your own risk.
What is “Personal Information”?
“Personal information,” as used in this policy, is information that specifically identifies an individual, such as an individual’s name, address, telephone number, or e-mail address. Personal information may also include information about an individual’s activities, such as, without limitation, information about his or her activity on Modernconsumer.org, home ownership, home statistics, home energy usage or utility provider. It may also include demographic information, such as date of birth, geographic area, and preferences, when any of this information is linked to personal information that identifies that individual.
Personal information does not include “aggregate” or other non-personally identifiable information. Aggregate information is information that we collect about a group or category of products, services or customers that is not personally identifiable or from which individual identities are removed. We may use and disclose aggregate information, and other non-personally identifiable information, for various purposes.
What Information Do We Collect?
Passive Information We Collect About You
When you visit Modernconsumer.org, some information is automatically collected, such as your IP address, browser type, system type, the content and pages that you access on Modernconsumer.org, “referring URL” (i.e., the page from which you navigated to the Modernconsumer.org), the pages you navigate to on Modernconsumer.org, and from which you leave Modernconsumer.org, as well as the time you spend on Modernconsumer.org. Certain information such as your city and country we derive from collecting you IP Address. Other information such as what kind of device you are visiting our site on (ie. mobile phone versus desktop computer), we derive from your browser type.
We collect this information passively using technologies such as standard server logs, cookies, and clear GIFs (also known as “Web beacons”). We use passively-collected information to administer, operate, and improve Modernconsumer.org and our other services and systems, and to provide services and content that are tailored to you. If we link or associate any information gathered through passive means with personal information, we treat the combined information as personal information under this policy. Otherwise, we use information collected by passive means in non-personally identifiable form only.
Also, please be aware that third parties may set cookies on your hard drive or use other means of passively collecting information about your use of their services or content. We do not have access to, or control over, these third-party means of passive data collection.
Personal Information We Collect From You
We may also collect personal information from you, specifically information that you provide to us in a variety of ways on Modernconsumer.org. For instance, when you request a solar consultation/quote, post a request for information about products or services, request support, or otherwise communicate with us, we collect the personal information that is provided to us. We may collect personal information such as name, e-mail address, city, state, country, other demographic information, and interests and preferences in these manners. We may also save and store an html version of the page in which you submitted a request for information for compliance purposes.
For example, when a user submits their information requesting a quote/consultation about solar energy, we collect the user’s name, email address, phone number, address and other geographic information as well as information about your home and home energy usage.
Google Analytics for Display Advertising
General. We have implemented certain Google Analytics for Display Advertising features as follows:
- Google Display Network Impression Reporting
- DoubleClick Campaign Manager Integration, and
- Google Analytics Demographics and Interest Reporting.
Remarketing. We use Remarketing with Google Analytics to advertise our services online to consumers with specific interests. As a result, third-party vendors, including Google, may show our ads on sites across the Internet. We and some of our third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads to you based on your past visits to this site.
Google Display Network Impression Reporting and the DoubleClick Campaign Manager. We and some of our third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to your visits to this site.
Google Analytics Demographics and Interest Reporting. We use the non-personally identifiable information using Google Analytics Demographics and Interest Reporting to learn about what our users are interested in (on non-personally identifiable level) and to more effectively remarket to consumers.
Opting Out. You can opt-out of Google Analytics for Display Advertising and customize your receipt of Google Display Network ads by visiting Google Ad Settings installing and using the tool here: https://tools.google.com/dlpage/gaoptout/
Information We Collect from Other Sources
We may receive information about you, including personal information, from third party sources and data providers. And as a result, we may combine this information with other personal information we maintain, receive or collect about you. If we do so, this policy governs any combined information that is personally identifiable.
Please note that we do not react to “do not track” or DNT signals from your browser.
Consent to Call & the “Do-Not-Call” List
You may have your telephone or wireless/mobile phone number listed on a state or federal do not call registry. By submitting your personal information when requesting a solar consultation/quote via Modernconsumer.org, you agree that such act constitutes express written consent to be contacted by us or any third parties that we may share your personal information with. Notwithstanding that your telephone or wireless/mobile phone number that you provided to us may be listed on the Federal Trade Commission’s “Do-Not-Call” List or any state “Do-Not-Call” list, you have authorized us (and any third parties that we may share your personal information) to contact you at such telephone or wireless/mobile phone number in accordance with the Amended Telemarketing Sales Rule, 16 CFR §310 et seq., any applicable Federal Communications Commission’s rules and regulations and any applicable state telemarketing rules and regulations.
Please note that if we contact you and you request that we no longer contact you via telephone, we record your name on a separate “Do Not Call” list maintained by the operators of MC. We honor your “Do Not Call” request within a reasonable time from the date of your request, in any event, not to exceed thirty days from the date you make such request. Once we place your name on our internal “Do Not Call” list, we will no longer contact you via telephone (unless you submit another inquiry or request another consultation/quote from us subsequent to your initial request). However, we may still contact you via the email or direct mailing address that you provided to us in your submission (or collected from third party sources), pursuant to the terms of this policy.
We allow you to opt-out from receiving other communications from MC as described in the “opt out” section below.
Please note that our process to honor your “Do Not Call” request impacts only calls may by us or by those entities on our behalf. You may still receive telephone calls from third parties to whom we have shared your personal information (if at all) regarding their products and services in which case you will need to request that those parties not call you, on a case-by-case basis.
How Do We Use Your Personal Information?
Selling Personal Information
We are a lead generation company and are in the business of selling personal information about our users and visitors to third parties, such as, without limitation, solar energy providers and energy efficiency consultants/auditors. When you request a solar consultation/quote or otherwise request that clean energy service providers contact you, we may sell, disclose or otherwise dispose of your personal information to solar energy providers, clean energy service providers or other third party service providers not affiliated with us in order to fulfill your request.
Accordingly, these third parties that purchase or receive your personal information from us may then (i) use your personal information for their own purposes (including for commercial purposes), (ii) contact you regarding their products and services, and/or (iii) disclose or dispose of your personal information to other third parties for their own commercial purposes.
If for any reason you want to opt out of this disclosure, please see the “opt out” section below to learn how.
Using Your Information to Contact You About Other Products, Services, Offers, etc.
We may also use your personal information to contact you via direct mail, email and/or telemarketing regarding offers, contests, events, news, programs, and other retail opportunities from us and/or selected third parties that we believe may be of interest to you.
We allow you to opt-out from receiving marketing communications from MC as described in the “opt out” section below.
In addition, we may also share your personal information with our marketing partners or other third parties in order to bring selected retail opportunities, offers, contests, programs, events or news to you via direct mail, email and/or telemarketing. You may have no relationship with these other companies. In addition, we not responsible for the content of any third party communications sent to you and you will be required to opt out of those communications separately, if desired.
Disclosing Your Information as a Part of a Merger, Sale or Other Financing
Also, information about our users, including personal information, may be disclosed and/or sold as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction by us, as well as in the event of an insolvency, bankruptcy or receivership in which personal information could be transferred and/or sold to third parties as one of our business assets.
Using Your Information to Improve Modernconsumer.org
In addition, we may use personal information to provide services and information that you request; to enhance, improve, operate, and maintain Modernconsumer.org, our programs, services, website, and other systems; to prevent fraudulent use of Modernconsumer.org and services; to tailor your user experience; to maintain a record of our dealings with you, and for other administrative purposes.
Disclosing Your Information to Help Operate Modernconsumer.org
We may disclose personal information to third-party service providers (e.g., payment processing and data storage and processing facilities) that assist us in our work. We limit the personal information provided to these service providers to that which is reasonably necessary for them to perform their functions.
Disclosing Your Information if Legally Required
We may also disclose personal information if we believe that doing so is legally required or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others.
Using Your Information with Affiliate Companies or Subsidiaries
Using Your Information to Aggregate Statistics
We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, our website and e-mails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.
How Can I Opt Out or Not Be Contacted By Modernconsumer.org?
Unsubscribing from Company Communications
Since we are in the business of selling personal information about our users to third parties, we must (a) give consumers the right to exercise a cost-free opt-out from having their information shared with or sold to third parties; or (b) upon a consumer’s request, (1) provide the consumer with a list of all the companies to whom we have provided that consumer’s personal information for marketing or commercial purposes and (2) provide the consumer the categories of information shared with the third parties.
You may opt-out from having your information shared with or sold to third parties and you may request the list referenced in subsection (b) in the paragraph above by sending us an email given at the end of this policy. In addition, please note that the list referenced in subjection (b) in the paragraph above is free to the consumer; however, we are only required to respond to one request per year.
If you receive commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving commercial email from us by sending us an email or by writing to us at the address given at the end of this policy.
Additionally, if you do not wish to be notified by postal mail regarding products, services, events, programs, and offers that we believe you may find of interest, you may opt-out from such communications by sending us an email or by writing to us at the address given at the end of this policy.
Unsubscribing from Third Party Communications
Please note that our unsubscribe process impacts only the future delivery of electronic mailings disseminated by us on our own behalf. You may still receive electronic mailings sent on behalf of third parties and your personal information may still be shared by us with third parties for use in offline marketing and data appends, including email appends unless you unsubscribe as provided above.
You should also note that unsubscribing from our electronic mailings will not automatically unsubscribe your information from any third party business associates and licensees of the data. Since third party associates and licensee partners maintain separate databases from us, and you will need to unsubscribe from each source individually, if desired. This allows you the freedom to pick and choose which subscriptions to maintain and which to discontinue.
Users Under Age 13
It is our policy that visitors to our Site who are under the age of 13 should not post or provide information on our Site without the consent of their parents. The Child Online Privacy and Protection Act (COPPA) regulates online collection of information from persons under the age of 13. It is our policy to refrain from knowingly collecting or maintaining personal information relating to any person under the age of 18. If you are under the age of 18, please do not supply any personal information through the site. If you are under the age of 18 and have already provided personal information through the site, please have your parent or guardian contact us immediately, so that we can remove such information from our files. Your parent or guardian may contact us at the address below.
What Happens if I Click on a Link to Another Website?
For your convenience, Modernconsumer.org may contain links to other Web sites, products, or services that we do not own or operate. If you choose to visit or use any third-party products or services, please be aware that this policy will not apply to your activities or any information you disclose while interacting with third parties.
Modernconsumer.org is hosted in the United States and is generally intended for United States visitors. If you visit from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please be aware that you are transferring personal information to the United States. The United States does not have the same data protection laws as the EU and some other regions. By providing personal information to us, you consent to the transfer of it to the United States and the use of it in accordance with this policy.
We use reasonable security measures that are designed to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please note, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any personal information or other information. You transmit personal information to us at your own risk.
Updates to This Policy
We may occasionally update this policy. When we do, we will also revise the “last updated” date at the end of the policy. Your continued use of Modernconsumer.org after such changes will be subject to the then-current policy. We encourage you to periodically review this policy to stay informed about how we collect, use, and disclose personal information.